Pinnacle Services

We provide award-winning strategic solutions, unparalleled expertise, and a responsive approach to market dynamics
 
Our services include:

Market AccessMarket Access

We can help your organization reach new heights

We offer a full continuum of services from strategic planning through tactical implementation. Via in-depth target market monitoring and assessment, we:

 
  • Identify your challenges and opportunities
  • Create results-driving solutions
  • Maximize your portfolio access and growth
 

Our market access capabilities can elevate your brand’s value and reach

Our comprehensive marketing capabilities and insight-driven approach to develop customized tactics ensure that the programs and resources we create will meet your needs and business objectives and drive behavioral change. We provide:

 
  • Strategic and tactical planning
  • Optimal brand access
  • Physician product promotion and pull-through initiatives
  • Market assessment
  • Customer access programs
  • Quality improvement initiatives
  • Disease intervention
  • Insights for appropriate patient intervention
  • Patient support tools
  • Medication counseling
  • Provider resources

 
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Medicare Part D/Quality MetricsMedicare Part D/Quality Metrics

Our market segment experience makes it easier to navigate your way to the top

As health plan members opt for highly rated Medicare plans (based on CMS’s 5-Star Medicare Advantage Quality Ratings) and health exchanges in a driven environment, payers are seeking ways to improve quality metrics and increase plan enrollment and member retention. Utilizing our expertise, we can develop enhancing Medicare Part D programs tailored to your needs and the needs of your members, while leveraging your current infrastructure and asset base. Pinnacle can help you:

 
  • Strategize to position for upcoming changes
  • Understand the regulatory landscape
  • Tailor solutions that meet market needs
 

Our leading-edge capabilities help you conquer the challenges ahead

We have the Medicare and quality metrics expertise necessary to develop clear, compelling solutions for you. Turn to Pinnacle for senior care and quality solutions including:

 
  • Development of Medicare Part D “franchise” strategy
  • Economics/outcomes analyses
  • Account selection and planning
  • Tactic and resource development and implementation
  • Sales message training
  • Key pilot initiative evaluation
  • Marketing plan adjustments
  • Market research
  • Ad boards/advisory groups

We track the market to keep you informed of what’s ahead

Our experience in working closely with a variety of market segments can help your organization understand and respond to the fluidity of quality measures and the related rewards and penalties associated with Medicare Part D. We work with:

 
  • Health plans
  • Government
  • IDN/ACO, institutional
  • Specialty and retail pharmacy
  • Large group practices
  • Employers/purchasers
  • Patient advocacy groups
 

 
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Purchaser ServicesEmployers/
Purchasers

We help clients demonstrate value

For more than 20 years, Pinnacle has been a pioneer in helping clients understand the needs of employers/purchasers in support of their brands.

This expertise enables us to develop innovative programs that succeed by:

 
  • Understanding the needs of specific employers/purchasers and labor unions
  • Gaining effective access to relevant key opinion leaders
  • Identifying innovative strategic opportunities and developing breakthrough pull-through tactics
  • Delivering value for clients, customers, and their covered lives
 

Our unique capabilities will help guide you to success

 
  • Assessment of employer/purchaser and labor health benefit issues
  • Strategic and tactical planning
  • Regulatory assessment and planning
  • Health benefit design
  • Development of award-winning pull-through initiatives
  • Quality improvement initiatives
  • Customer access programs
  • Disease intervention
  • Patient support tools
  • Health and wellness resources
 

Our market segment experience will elevate the effectiveness of your programs

 
  • Employers/purchasers of all sizes including federal government employers/purchasers and health insurance employers/purchasers
  • Labor unions
  • Employee benefit consultants
 

 
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OncologyOncology

We stay on top of market dynamics and trends

The oncology market is rapidly shifting from fee-for-service to pay-for-performance and risk-bearing arrangements such as accountable care organizations (ACOs), oncology patient-centered medical homes (OPCMHs), and episodic care models like The Center for Medicare & Medicaid Innovation (CMMI) Oncology Care Model (OCM). In response, health care stakeholders need to focus on improving quality and population health while lowering costs.

 
  • Demonstrate product value beyond just the clinical value
  • Support product access on pathways and formularies
  • Expand your favorable competitive positioning
  • Build relationships and collaboration with key advocacy groups
  • Understand relevant market dynamics
  • Evolve with the market to capture and/or sustain your leadership position
 

Our capabilities can guide you to success

Through assisting your organization with strategic analyses, planning and training, and securing access to key decision makers, Pinnacle helps you navigate the complexity of today’s market. We provide:

 
  • Landscape, market, and subject matter expertise
  • Strategy development
  • Brand value proposition development
  • Deployment planning
  • Key account program pilot development and analysis
  • Training for brand managers and KAM teams
  • Account planning and objective creation
  • Incentive plan design to meet organization objectives
  • Product and segment forecast assistance
  • Coordination with medical affairs, health economics, and outcomes reporting and clinical study management
  • Disease intervention support
  • Business review planning process
  • Skills assessment
  • Promotional support with technology/app development
  • Branded and unbranded tool development

Our channels of expertise make it easier to map a strategic course through the evolving health care landscape

Utilize our experience in working closely with a variety of market segments to help your organization rapidly and strategically react to the ever-changing health care market and gain access to key health care stakeholders.

 
  • Academic cancer centers
  • Integrated delivery networks
  • Commercial payers/pharmacy benefit managers
  • Specialty and retail pharmacies
  • Large group practices
  • Employers/purchasers
  • Government
  • Patient advocacy groups
 

 
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Key Account ManagementKey Account Management

We stay on top of market dynamics and trends

The health care industry is rapidly shifting from fee-for-service to pay-for-performance and risk-bearing arrangements such as accountable care organizations (ACOs), patient centered medical homes (PCMHs), and integrated delivery networks (IDNs). In response, health care stakeholders need to focus on improving quality and population health, while lowering costs. Pinnacle can help you:

 
  • Demonstrate product value beyond just the clinical value
  • Expand your favorable competitive positioning
  • Build relationships and collaboration with key advocacy groups
  • Understand relevant market dynamics
  • Evolve with the market to capture and/or sustain your leadership position
 

Our capabilities can guide you to success

By assisting your organization with strategic analyses, planning and training, and securing access to key decision makers, Pinnacle helps you navigate the complexity of today’s market. We provide:

 
  • Landscape, market, and subject matter expertise
  • Strategy development
  • Brand value proposition development
  • Deployment planning
  • Key account program pilot development and analysis
  • Training for brand managers and KAM teams
  • Account planning and objective creation
  • Incentive plan design to meet organization objectives
  • Product and segment forecast assistance
  • Coordination with medical affairs, health economics, and outcomes reporting and clinical study management
  • Disease intervention support
  • Business review planning process
  • Skills assessment
  • Promotional support with technology/app development
  • Branded and unbranded tool development

Our channels of expertise make it easier to map a strategic course through the evolving health care landscape

Utilize our experience in working closely with a variety of market segments to help your organization rapidly and strategically react to the ever-changing healthcare market and gain access to key healthcare stakeholders including:

 
  • Integrated delivery networks/accountable care organizations, institutional
  • Commercial payers/pharmacy benefit managers
  • Specialty and retail pharmacies
  • Large group practices
  • Employers/purchasers
  • Government
  • Patient advocacy groups
 

 
Contact us to learn more

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